For press inquiries, please contact: press@openfieldsoftware.com
February 17, 2003, PHOENIX — Open Field Software, Inc., a start-up focusing on delivering adaptive learning applications for email management, launched the company today at the 13th annual DEMO 2003, the industry’s premier technology conference. Founded to help knowledge workers organize, customize and automate processes in their Inbox, Open Field Software debuted the Ella™ (electronic learning assistant) product line on the DEMO 2003 stage.
With the average email user receiving more than 50 messages a day, a number projected to grow 100% annually, users are looking for a way to manage and prioritize their email. The content management market is predicted to be a $4.8 billion market by 2006, according to IDC, as users demand more from their email application. Open Field Software has designed a suite of products that address this growing need. Based on their advanced adaptive learning engine, Open Field Software products automatically organize incoming email from within Microsoft Outlook and Lotus Notes. Open Field Software products learn a user’s interests and preferences by observing user examples, continually adapting to an individual’s way of working.
"Imagine having your own software-based executive assistant review your email before you get to it, sort the jumbled stack into related groups, remove the junk mail, and set up another file for low-priority mail you can get to later. The minute you launch Outlook or Notes, the Inbox is clear of distractions and you can get directly to the priority messages you need to deal with now,” said Bob Cagle, Open Field Software’s founder, chairman and chief executive officer.
Added Chris Shipley, executive producer of IDG’s DEMO conference, “We live in email, yet email has not evolved much beyond basic messaging. Open Field Software resets the bar, bringing real productivity to the mass of information buried in the mountains of email we send and receive.”
About The Ella™ Product Line
The Ella™ product line includes Ella and Ella Pro for Microsoft Outlook and Lotus Notes. Ella, powered by an advanced adaptive learning engine, is a personalized intelligent agent that learns which messages are important to you. Ella observes and analyzes user-selected email example sets, learning to recognize and organize new incoming messages. Ella keeps important messages in your Inbox, and moves spam and newsletters into their own folders for later review or mass deletion. Ella will ship in the second quarter of 2003.
Ella Pro™ extends the functionality of Ella by allowing users to create any number of categories for classification, and adding a wider range of mail handling options the agent can execute for the individual and the workgroup. Ella Pro also adds productivity-enhancing functions that integrate with the user’s Contacts and Calendar. Ella Pro learns a user’s interests and preferences, building a data model of how the user works within Outlook or Notes. This allows the user to easily define new personalized Inbox presentation, email handling actions and task organization dynamically, simply by showing Ella Pro examples of how the user would like things done. The first version of Ella Pro will be available later this year.
About Demo 2003
The annual DEMO and DEMOmobile conferences focus on emerging technologies and new products, which are hand-selected by executive producer Chris Shipley from across the spectrum of the personal technology marketplace. Top executives from the leading hardware and software technology companies, venture capitalists, journalists from key industry publications and industry analysts attend the DEMO and DEMOmobile conferences to preview the most promising products and technologies for the coming year. DEMO is held in February each year and features approximately 60 new companies, products and technologies. DEMOmobile is held each fall and features approximately 35 new mobile technologies. For more information, visit http://www.idgef.com.
About Open Field Software, Inc.
Open Field Software, Inc. was founded in 2002 by Bob Cagle, founder/CEO of Thuridion, a software development company that has delivered over 350 projects for popular consumer and enterprise technology companies such as Symantec, Adobe, Microsoft, Nokia and Hewlett-Packard; Dean Pfutzenreuter, director of project management at Thuridion; and Andy Halliday, formerly a VP at Excite and partner at In-Q-Tel. Open Field Software designs and markets a class of personal software applications that leverage, enhance and expand productivity from within email. The Open Field Software advanced adaptive learning engine creates a digital profile of personal preferences to assist knowledge workers in organizing information throughout all networking environments. Open Field Software is privately held and headquartered in Santa Cruz, California.
For More Information:
Robert Wong
Vice President, Marketing
Open Field Software
(831) 466-6977
robert@openfieldsoftware.com
Leigh Anne Varney
Varney Business Communication
(415) 387-7250
la@varneybusiness.com
© 2003 Open Field Software, Inc. All rights reserved. The Open Field Software Logo and Ella are trademarks of Open Field Software, Inc. All other trademarks are the property of their respective owners.
© 2004, Open Field Software