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ELLA™ FOR SPAM ADOPTED BY GORDON H CHONG & PARTNERS

Anti-spam for Architects

August 26, 2003, Santa Cruz, CA – Open Field Software, Inc., a developer of advanced adaptive learning applications for email management, today announced that nationally-recognized Gordon H Chong & Partners architectural design firm has standardized Ella™ for Spam throughout the company.

“Over the last year, spam has become an expensive and enormous problem for us. Ella for Spam has already become an integral part of a smooth running operation as we juggle myriad details of client requests, building and design codes so we can get back to the business of seeing our designs come to life,” said Gordon Chong, founder of Gordon H Chong & Partners and former national president of the American Institute of Architects.

Added Bob Cagle, founder and vice president of marketing for Open Field Software: “Architects pride themselves on listening to their clients, customizing their work, and creating cutting-edge yet desirable designs. We created Ella for Spam as a piece of software that embodies the same hands-on approach to managing your Inbox. We’re honored to have been selected by such a prestigious firm.”

About Ella™
Designed for the millions of Microsoft Outlook users and shipping since April 2003, Ella for Spam quickly learns how you want to organize your Inbox, automatically sorting your email into three customizable categories, such as Inbox, Later and Spam. With the average email user receiving more than fifty messages a day, a number projected to grow 100% annually; knowledge workers are looking for better ways to organize their email.
Instead of relying on rules, lists and challenges, Ella for Spam learns from examples you provide to recognize which messages you want to read first, and which should be set aside for later review. By using the Ella for Spam Teaching Wizard and integrated toolbar, users simply provide a few examples of email messages to keep in their Inbox, and email messages to move to the Later and Spam review folders. Ella for Spam quickly learns these preferences and automatically places all new messages in the appropriate folders.

The Ella adaptive learning engine is a technology that observes user examples, then creates, updates, and maintains a message classification model unique to each individual. Over 100 attributes of the user’s example messages are analyzed and learned by Ella for Spam in order to create an individual profile for the user-defined message categories. Then Ella for Spam accurately sorts incoming messages, and improves its learning each time the user adds new examples.
Unlike basic email filtering products that can only identify spam, Ella builds a personal data model while observing how the user works with email. The user defines what is, and what is not spam, or any other kind of email, and Ella for Spam learns from examples how to recognize and organize incoming messages. Future applications will include other data sources beyond email, such as corporate databases and the web.

System Requirements
Ella supports Microsoft Outlook XP or 2000 running on Windows XP, 2000 or ME, connected to an Exchange or POP3 mail server.

Pricing and Availability
Ella is available now at http://www.openfieldsoftware.com. The suggested retail price is $29.95, and a free 15-day trial version is also available. Site licenses are available upon request from sales@openfieldsoftware.com.

About Gordon H. Chong & Partners, Inc.
Founded in 1976, Gordon H Chong & Partners is a professional design firm providing programming, planning, architecture and interior design services. With offices in San Francisco and Sacramento, the firm specializes in meeting the unique needs of local government and communities. GHCP was also named one of the nation’s Top 20 healthcare practices. It was ranked the sixth largest architectural firm in the Bay Area by San Francisco Business Times and the second largest local practice by the Sacramento Business Journal.

Completed projects have won numerous design awards, including honors from the American Institute of Architects, Best of the Bay, Municipal Parking Congress and the U.S. Economic Development Administration.

About Open Field Software, Inc.
Open Field Software, Inc., www.openfieldsoftware.com, designs and markets a class of personal software applications that leverage, enhance and expand productivity from within email. The Open Field Software advanced adaptive learning engine creates a digital profile of personal preferences to assist knowledge workers in organizing information throughout all networking environments. Open Field Software, founded in 2002, is privately held and headquartered in Santa Cruz, California.

For More Information:

Open Field Software
Bob Cagle
(831) 466-6975
bob@openfieldsoftware.com

Varney Business Communication
Leigh Anne Varney
(415) 387-7250
la@varneybusiness.com

Copyright © 2003 Open Field Software, Inc. All rights reserved. The Open Field Software Logo and Ella are trademarks of Open Field Software, Inc. All other trademarks are the property of their respective owners.

 


© 2004, Open Field Software