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Santa Cruz, California, September 12, 2003 -- Open Field Software, Inc., a developer of advanced adaptive learning applications for email management , today received a “Top Buy” award from Australian PC User Magazine for its Ella™ for Spam software.
After a comprehensive review of eight other anti-spam products in the September 2003 issue of Australian PC User Magazine, which bills itself as Australia’s top-selling and most-read technology magazine, Ella for Spam was the only product to receive the publication’s Top Buy Award. Ella, which received a score of 9 out of 9, was also named “World’s Best Spam Blocker.”
According to a letter from Glenn Rees, editor of Australian PC User, “Ella is the finest in its class, incorporating excellence in product design, technology, performance, functionality and value.”
"This is quite an honor,” said Bob Cagle, founder and vice president of marketing for Open Field Software. "We are thrilled that Ella for Spam has been recognized for its highly reliable and personalized way of dealing with spam.”
The review, which is the highlight of the September issue’s “Privacy & Protection Guide,” included the following products: ChoiceMail One, Cloudmark SpamNet, iHateSpam Outlook Edition, K9, MailWasher Pro, McAfee SpamKiller, Qurb, and SpamSubtract Pro.
About Ella™ for Spam
Designed for the millions of Microsoft Outlook users and shipping since April 2003, Ella for Spam quickly learns how you want to organize your Inbox, automatically sorting your email into three customizable categories, such as Inbox, Later and Spam. With the average email user receiving more than fifty messages a day, a number projected to grow 100% annually; knowledge workers are looking for better ways to organize their email.
Instead of relying on rules, lists and challenges, Ella for Spam learns from examples you provide to recognize which messages you want to read first, and which should be set aside for later review. By using the Ella for Spam Teaching Wizard and integrated toolbar, users simply provide a few examples of email messages to keep in their Inbox, and email messages to move to the Later and Spam review folders. Ella for Spam quickly learns these preferences and automatically places all new messages in the appropriate folders.
The Ella adaptive learning engine is a technology that observes user examples, then creates, updates, and maintains a message classification model unique to each individual. Over 100 attributes of the user’s example messages are analyzed and learned by Ella for Spam in order to create an individual profile for the user-defined message categories. Then Ella for Spam accurately sorts incoming messages, and improves its learning each time the user adds new examples.
Unlike basic email filtering products that can only identify spam, Ella builds a personal data model while observing how the user works with email. The user defines what is, and what is not spam, or any other kind of email, and Ella for Spam learns from examples how to recognize and organize incoming messages. Future applications will include other data sources beyond email, such as corporate databases and the web.
System Requirements
Ella supports Microsoft Outlook XP or 2000 running on Windows XP, 2000 or ME, connected to an Exchange or POP3 mail server.
About Open Field Software, Inc.
Open Field Software, Inc., www.openfieldsoftware.com, designs and markets a class of personal software applications that leverage, enhance and expand productivity from within email. The Open Field Software advanced adaptive learning engine creates a digital profile of personal preferences to assist knowledge workers in organizing information throughout all networking environments. Open Field Software, founded in 2002, is privately held and headquartered in Santa Cruz, California.
For More Information:
Leigh Anne Varney
Varney Business Communication
(415) 387-7250
la@varneybusiness.com
© 2003 Open Field Software, Inc. All rights reserved. The Open Field Software Logo and Ella are trademarks of Open Field Software, Inc. All other trademarks are the property of their respective owners.
© 2004, Open Field Software